ABOUT
Founded by Brad Shultz, Daniel Oakley, Darren Potuck and Ryan Zumwalt, Parallel Vision exists to embrace the unconventional, foster genuine artist development, and prioritize a digital-first, but human-always approach. Brad Shultz, the dynamic guitarist and co-founder of the Grammy-winning band Cage The Elephant, infuses Parallel Vision with an extraordinary artistic flair and a keen sense of modern rock’s evolving landscape. Daniel Oakley, a veteran executive with an illustrious tenure at Beats Music, Apple Music, and Spotify, coupled with extensive major label experience, brings unmatched industry acumen and strategic expertise. Darren Potuck, a multifaceted industry veteran with over 20 years of experience spanning touring, songwriting & production, artist development, and marketing, ensures our artists connect with their fans on a deeply personal and impactful level. Ryan Zumwalt, a music industry entrepreneur and executive with experience spanning artist development, record and publishing ventures, rights strategy, business development and finance.
SERVICES
Parallel Vision is a record label and production company providing audio recording and music production services for the artists on our roster. To date, Parallel Vision releases have been produced by co-founder Brad Shultz, from first demo through final master — including Girl Tones’ debut album Precious, Common People’s Games EP, and Modern Cult’s 2026 singles. Parallel Vision handles production and post-production on every musical sound recording we release: mixing, mastering supervision, Dolby Atmos and immersive mixes, and delivery of finished masters to every digital service. Parallel Vision signs emerging artists and develops them across recording, release strategy, visual identity, and touring, in partnership with Big Loud Rock.